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B2B Marketing: What Makes It Special?
B2B Marketing: What Makes It Special? As the world becomes more and more globalized, many company took the advantage of being international. How does the manufacturing products get to the customers...
View ArticleNo Breaks: LinkedIn Plans on Creating Another Billion-Dollar Business
Could LinkedIn develop a new business that would become a billion-dollar company in a matter of three short years? Confidential documents were leaked from the company and they provide detailed...
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Exact: Winner of the 2014 Markie International Marketing Campaign
Exact is a business solutions company that develops software to support many major business processes such as production, logistics, finance & administration, HR, sales and marketing. Ranging from...
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Fitbit Launches First Global Marketing Campaign
Fitbit currently has an overwhelmingly large market share in the activity-trackers category, and it’s available in 40,000 locations in 48 different countries. Fitbit’s unit share of the Full Body...
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Myths in Business-to-Business Marketing to Chinese Businesses
` Many western companies are unable to effectively market their brand to local Chinese consumers or adapt business approaches to fit local preferences. Best Buy just recently announced that they will...
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